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Country code top level domain names
Countries have their own local domain name extensions, and these are more suitable for doing business with a particular country. If you are serious about your business, you should not waste your time and money with these local domain names. Why only do business with one country, instead of doing business with the whole world?
There are over 240 countries and external territories each with their own extension, and it doesn't make sense to waste your time with these when you should focus on the most important ones.
When your products or services can be used in many countries, you should always go for the international extensions like .com and .net and .org and if you can afford it, buy the .com.
The vast majority of country code top level domain names don't inspire any confidence to users, and when you have no credibility, you will find it very hard to do business on the Internet. You can't expect a user to send you money, or give you his credit card details, when your domain name looks and feels suspect.
When you have an international product or service, it's common to lose over 99% of the traffic when you use a country code top level domain name. If you want to keep on working hard and waste your hard earned cash only to make your competitors richer, then continue to use country code top level domain names. If you want to take the right and smart decision, then only use international extensions.
This is the number one mistake amateurs make when selecting a domain name. They are in a hurry to find a domain name, and settle for anything, including in 99.99% of the cases useless and worthless domain names.
If you don't make the right decision, and select the wrong domain name, and wrong extension, not only will you lose this valuable traffic and your competitors will get it, but you must also expect that your clients will send their e-mails to your competitors thinking it's you. You will lose valuable business and it's not likely that you will get it back, even after you waste time explaining to your clients who is what.
It's amazing to see how many sensitive and confidential and valuable information is transmitted to competitors simply because the wrong domain names were selected in the first place.
When you copy someone else's domain names there is often confusion, and when you confuse users, laws are there to prevent this confusion. Don't be surprised if you get sued by the owners of the domain names you copied, and it can easily end up costing you a lot of money. You could also easily lose your business and other assets.
The Internet is very competitive and you either have the right domain names or you don't.
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